The foundation for Corporate Sustainability Culture services is Stakeholder Alignment derived from Sustensis’s Natural Supply Chain concept. It is  is based on the simplicity of Balanced Scorecard, but goes much further, by:

• Adding 4 more business partner groups (stakeholders). In Balanced Scorecard there are only two perspectives directly related to stakeholders: Customers and Investors (shareholders)
• Making a clear distinction between the stakeholders (the who? of the business) and the achievement of common objectives (the how? of the business)
• Moving the two remaining perspectives - Internal Processes and Organizational Learning into the core of interaction between all of the stakeholders - the Processes themselves

For a company that wants to grow its business using a sustainable, long-term strategy it needs to continuously re-align the interest of all its stakeholders as it strategy direction changes.

Such a re-alignment requires a proper corporate culture, where partnerships between the six key stakeholder groups are based on common core values and principles of business operation (e.g. maximizing the use of renewable resources) and on the alignment of some of the stakeholder's objectives. That’s the main difference between the more conventional partnership agreements (e.g. centred on joint sales and marketing campaigns) and the long-term stakeholder alignment within Corporate Sustainability culture. Similarly, as the business as a whole, the relationships between the stakeholders are managed continuously and not on an ad-hoc basis.